Reader's Digest Names Kia Soul "Best Car Deal Under $15,000"

 The Kia Soul adds another award to the collection after being named one of the "Best Car Deals Under $15,000" by Reader's Digest.  "The Soul is the vehicle that sparked Kia's design led transformation back in 2009, and it has been a runaway hit ever since."  Said Michael Sprague, executive vice president, marketing & communication, KMA.  "Inclusion in the Reader's Digest list is another great honor for Kia, recognizing our funky urban passenger vehicle's winning combination of technology and value.  It's gratifying that the vehicle that jump started our uprecedented growth continues to resonate so well."

The refreshed 2013 Soul features technology and styling upgrades, bringing a new level of cool with enhanced power and efficiency.  New for 2013 are power-folding side mirrors, darkened chrome around the signature grill, upgraded leather on the leather-wrapped steering wheel, standard Bluetooth wireless technology with steering wheel-mounted controls, standard steering wheel-mounted audio controls, and cruise control.  The Soul offers Idle Stop and Go (ISG) technology as part of the Eco Package which senses when the vehicle is stopped and shuts off the engine to maximize efficiency and results in reduced engine load and less fuel consumptions.

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